Trust Building for Online Private Sellers : Case of Taobao in China
Aim:The aim of our study is to analyzeelements of online trust building process from sellers’ standpoint based on case study of Chinese website: Taobao. Method:This study was conducted in qualitative method with 12 interviewees as online sellers from Taobao website. Data presentation involves tables...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Gävle, Avdelningen för ekonomi
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21259 |