Consumer behavior in coffee drinking : Comparison between Chinese and Swedish university students

The aim of this study is to analyze factors that affecting consumers to drink coffee, based on two case studies in University of Gävle in Sweden and Zhuhai College of Jilin University in China.The study was conducted with mixed research methods. A questionnaire survey was designed as a pre-study to...

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Bibliographic Details
Main Authors: Yan, Min, Li, Qiuyun
Format: Others
Language:English
Published: Högskolan i Gävle, Företagsekonomi 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-22279