Consumer behavior in coffee drinking : Comparison between Chinese and Swedish university students
The aim of this study is to analyze factors that affecting consumers to drink coffee, based on two case studies in University of Gävle in Sweden and Zhuhai College of Jilin University in China.The study was conducted with mixed research methods. A questionnaire survey was designed as a pre-study to...
Main Authors: | , |
---|---|
Format: | Others |
Language: | English |
Published: |
Högskolan i Gävle, Företagsekonomi
2016
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-22279 |