Från varuperspektiv till servicelogik : ett arbete om rollförändring och öppenhet på webben

This study focuses on the transfer between a product-oriented to a service-oriented perspective regarding marketing activities in companies due to the development of information technology. It illustrates how this very transfer has been, and can be, contemplated through the eyes of organizations wor...

Full description

Bibliographic Details
Main Authors: Ekström, Björn, Nyberg, Love
Format: Others
Language:Swedish
Published: Högskolan i Kalmar, Handelshögskolan BBS 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2527

Similar Items