Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.
Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Skövde, Institutionen för teknik och samhälle
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5334 |