Exploring the Consumer Adoption of Alternative E-payment Methods : A study of the Swedish market

Purpose: The purpose of this thesis is to identify the factors of adoption within alternative e-payments methods, and gain a deeper understanding of the reasons to why these factors affect the consumer’s adoption. This will be conducted through empirical research, as well as looking into previous th...

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Bibliographic Details
Main Authors: Lundh, Maxim, Svensson, Alexander
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2018
Subjects:
TAM
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39656