Probing of Consumer Orientation Based On Service-Dominant Logic : By Empirical Study of Cosmetics Companies
With marketing concept being maturely developed, many firms are encouraged being customer-oriented. However, as firms pursue advanced technology development which is in order to meet customers’ various needs and being competitive, the furious competition of products innovation and development is rai...
Main Author: | |
---|---|
Format: | Others |
Language: | English |
Published: |
Karlstads universitet, Institutionen för ekonomi
2009
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5580 |
id |
ndltd-UPSALLA1-oai-DiVA.org-kau-5580 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-UPSALLA1-oai-DiVA.org-kau-55802013-01-08T13:24:24ZProbing of Consumer Orientation Based On Service-Dominant Logic : By Empirical Study of Cosmetics CompaniesengYin, WangKarlstads universitet, Institutionen för ekonomi2009consumer (customer) orientationservice-dominant logicconsumers’ self-service processcollaborationinteractioncosmetics manufacturerBusiness studiesFöretagsekonomiWith marketing concept being maturely developed, many firms are encouraged being customer-oriented. However, as firms pursue advanced technology development which is in order to meet customers’ various needs and being competitive, the furious competition of products innovation and development is raising which leads to time and people consuming blindly for firms, and the space of being competitive is condensed. In such case, a new logic is advocated which is to ask firms to lay down the separated line with consumers, and start to consider about interaction with consumers and other value network entities, it is time to get rid of single side supply and to advocate two side collaborate. This paper argue the customer orientation should be reconsidered with transmitting into service-dominant logic, through demonstrating from several primary theory foundation, it argued that interaction and collaboration of manufacturing companies and consumers is a new features for firms to find another outlet to being competitive. Even though this mindset is not prevail, it has already started in IT sector, and gradually it will expand to others, because information technology is seen as a good facilities for interaction between companies and consumers, it will be reflected in further practical study. Student thesisinfo:eu-repo/semantics/masterThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5580Karlstad University Studies, 1403-8099application/pdfinfo:eu-repo/semantics/openAccess |
collection |
NDLTD |
language |
English |
format |
Others
|
sources |
NDLTD |
topic |
consumer (customer) orientation service-dominant logic consumers’ self-service process collaboration interaction cosmetics manufacturer Business studies Företagsekonomi |
spellingShingle |
consumer (customer) orientation service-dominant logic consumers’ self-service process collaboration interaction cosmetics manufacturer Business studies Företagsekonomi Yin, Wang Probing of Consumer Orientation Based On Service-Dominant Logic : By Empirical Study of Cosmetics Companies |
description |
With marketing concept being maturely developed, many firms are encouraged being customer-oriented. However, as firms pursue advanced technology development which is in order to meet customers’ various needs and being competitive, the furious competition of products innovation and development is raising which leads to time and people consuming blindly for firms, and the space of being competitive is condensed. In such case, a new logic is advocated which is to ask firms to lay down the separated line with consumers, and start to consider about interaction with consumers and other value network entities, it is time to get rid of single side supply and to advocate two side collaborate. This paper argue the customer orientation should be reconsidered with transmitting into service-dominant logic, through demonstrating from several primary theory foundation, it argued that interaction and collaboration of manufacturing companies and consumers is a new features for firms to find another outlet to being competitive. Even though this mindset is not prevail, it has already started in IT sector, and gradually it will expand to others, because information technology is seen as a good facilities for interaction between companies and consumers, it will be reflected in further practical study. |
author |
Yin, Wang |
author_facet |
Yin, Wang |
author_sort |
Yin, Wang |
title |
Probing of Consumer Orientation Based On Service-Dominant Logic : By Empirical Study of Cosmetics Companies |
title_short |
Probing of Consumer Orientation Based On Service-Dominant Logic : By Empirical Study of Cosmetics Companies |
title_full |
Probing of Consumer Orientation Based On Service-Dominant Logic : By Empirical Study of Cosmetics Companies |
title_fullStr |
Probing of Consumer Orientation Based On Service-Dominant Logic : By Empirical Study of Cosmetics Companies |
title_full_unstemmed |
Probing of Consumer Orientation Based On Service-Dominant Logic : By Empirical Study of Cosmetics Companies |
title_sort |
probing of consumer orientation based on service-dominant logic : by empirical study of cosmetics companies |
publisher |
Karlstads universitet, Institutionen för ekonomi |
publishDate |
2009 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5580 |
work_keys_str_mv |
AT yinwang probingofconsumerorientationbasedonservicedominantlogicbyempiricalstudyofcosmeticscompanies |
_version_ |
1716519164321988608 |