Success and Failure Factors for the Adoption of Bio-Based Packaging

The purpose of this study is to provide insight into the factors that determine the willingness of key market players in the Indian food industry to adopt bio-based plastic packaging. First, the key market players are identified within the important market segments in the specified industry. After t...

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Bibliographic Details
Main Author: Erdogan, Umit Emre
Format: Others
Language:English
Published: KTH, Industriell ekonomi och organisation (Inst.) 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-124577