Increasing Market Reach Using Crowdsourcing Technology : Guidelines for a Collaborative IT Market Solution in Rural Africa

Increasing Market Reach Using Crowdsourcing Technology : Guidelines for a Collaborative IT Market Solution in Rural Africa

A large proportion of the farming in Kenya and Eastern Africa is performed by smallholding farmers. At the same time, consumers are expecting to find foodstuff more close by and in a more convenient way than most smallholding farmers can provide. Crowdsourcing can efficiently be applied to many prob...

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Bibliographic Details
Main Authors: Jacobsson, David, Rabo, Hannes
Format: Others
Language:English
Published: KTH, Skolan för elektroteknik och datavetenskap (EECS) 2018
Subjects:
Crowd creation
macro tasking
East Africa
mobile communication
digital markets
guidelines
östra Afrika
kommunikation
digitala marknader
riktlinjer
Computer and Information Sciences
Data- och informationsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254894

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254894

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