Köpbeteende på mogna konsumentmarknader : – En studie av generationerna Y samt 55 plus
A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today has...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Linköpings universitet, Institutionen för ekonomisk och industriell utveckling
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-11545 |