The Impact of Influencer Marketing on Second hand Market : A study on how to increase the participation in the second hand market for apparel

Introduction: The second hand market for apparel is a good alternative for making sustainable purchases, given that it does not contribute to textile waste to the same extent as the fast fashion industry. Consumers are aware of the current environmental issues, however they do not always act accordi...

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Bibliographic Details
Main Authors: Stefanska, Beata, Farhadi, Dena
Format: Others
Published: Linköpings universitet, Institutionen för ekonomisk och industriell utveckling 2020
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