Managing user generated content in marketing campaigns : A qualitative research of key features for managing marketing campaigns based on user generated content
The modern media landscape presents an increasingly complex and dynamic assembly of traditional and interactive media proposing many new communicative opportunities for marketers. Contemporary marketing is implied to emphasize a paradigmatic shift from a company centric view into consumer centric vi...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2014
|
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35185 |