Dialogens betydelse för företag : Hur företag bör agera och uppträda när de marknadsför sig i sociala medier

The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated...

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Bibliographic Details
Main Author: Ottosson, Jon
Format: Others
Language:Swedish
Published: Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6835