Attractive, annoying or apathetic: Exploring the perception of the contemporary phenomenon of vegan advertisement : The associations of students in the south of Sweden with as vegan advertised assets
The proliferation of attention given to environmental issues in politics, the media and economics is distinctive for one of the biggest trend movement of the last decades. Past studies have focused on researching green marketing as an emerging topic of importance. However, as vegan advertising is in...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE)
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89009 |