Idrottsevenemangets påverkan och betydelse : En kvalitativ studie om gemensamt värdeskapande på idrottsevenemang
The purpose of the study is to investigate how value is created in the relationship between company and consumer. Create an understanding of how value creation occurs between sports associations and visitors through sensory marketing and service logic. Our conclusion is that sports associations work...
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2020
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96983 |