Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used...

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Bibliographic Details
Main Author: Martínez Climent, Rocío
Format: Others
Language:English
Published: Malmö universitet, Fakulteten för kultur och samhälle (KS) 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21157