Idrottsklubben bara ett företag bland de andra? : En kvalitativ studie om applicerbarheten av varumärkesteorier på idrottsklubbar.
This paper aims to enlarge the understanding of branding theory applicability on sports teams. A formal study has been conducted where seven (7) formal leaders of sports teams have been interviewed via telephone interviews about their experiences of the applicability of branding theories on sports t...
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| Format: | Others |
| Language: | Swedish |
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Södertörns högskola, Institutionen för samhällsvetenskaper
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41723 |