The Role of Luxury Fashion Brands : A qualitative research of how the consumption of luxury fashion brands relate to young consumers' self-concept

The market for luxury brands has outpaced other consumption categories through its growth, and has been found in continuous development. As there is an increasing amount of luxury categories, the consumption of luxury fashion brands account for the largest proportion of luxury profits, and the marke...

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Bibliographic Details
Main Author: Yaro, Walita
Format: Others
Published: Stockholms universitet, Företagsekonomiska institutionen 2016
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