Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships

Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo...

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Bibliographic Details
Main Authors: Frisch, Yannik Felix, Tawast, Jaakko Alarik
Format: Others
Language:English
Published: Umeå universitet, Företagsekonomi 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-164732