In Bed with CSR : - A study of corporate philanthropy

Today, companies permanently need to implement solutions aimed at generating competitive advantage that allow them to survive and be successful in ever changing and demanding markets. Therefore, to focus on customers is a common denominator for organizations, aiming to meet their needs and satisfy t...

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Bibliographic Details
Main Authors: Pinzón Cubillos, Marco Antonio, Blom, Carl-Johan
Format: Others
Language:English
Published: Umeå universitet, Handelshögskolan vid Umeå universitet 2009
Subjects:
CSR
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-23908