The Use of Social Media as Communication Channels in Nation Branding and New Public Diplomacy Acts : A study on the "Up Greek Tourism" project in contemporary Greece
This thesis, as part of the one-year Master Programme in Social Science with specialization in Digital media, has taken up the concepts of nation branding and new public diplomacy and examined them from the perspective of the role that new, digital or even innovative – as some may call them – media...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Medier och kommunikation
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-210597 |