Purchasing Apparel Online in China and in Sweden
Problem: E-commerce is a rapidly growing business sector across the world and provides interesting expansion opportunities for retail businesses. However, differing consumer attitudes across borders create barriers for expansion, and subsequently there is a need to study these differences. Purpose:...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2014
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-218037 |