Symbolik i reklamfilmer : En kvalitativ innehålsanalys av symbolik i reklamfilmer
This paper examines the use of symbolism when companies communicate through advertisement. This is done by using a symbolic interactionist and dramaturgical approach to the use of symbols in advertisements. The field of previous research has also been studied and taken into consideration when analyz...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Sociologiska institutionen
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-445305 |