Would companies benefit from incorporating consumer generated ads in their marketing strategy?
Technological developments constantly change companies' marketing strategies and theoverall communication between companies and their customers. This has led to new forms ofmarketing such as user generated content (UGC) marketing. UGC has been proposed to beperceived as more trustworthy and aut...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448580 |