Identification and Measurement of Two Factors Affecting the Long-Term Outcomes of Public Relations Programs: Public Image and Public Trust
This study explores the most current theories surrounding organization-public relationship measurement, which is one approach used to verify the effectiveness of public relations programs. The study attempted to define and test two new factors that may affect organization-public relationships, which...
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| Format: | Others |
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Scholar Commons
2004
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| Online Access: | https://scholarcommons.usf.edu/etd/941 https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=1940&context=etd |