Mobile advertising : advertising's new avatar

Mobile technologies are one of the fastest growing and most widely adopted technologies in this current era. Parks Associates forecasts 4.5 billion mobile phone users worldwide by 2013, with many people using these devices as gateways for entertainment services, community information, and social net...

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Bibliographic Details
Main Author: Kamdar, Dharmesh Mansukhlal
Format: Others
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/2152/ETD-UT-2010-05-1513