Understanding consumers’ responses to spiritual advertising

This dissertation sets out to advance the field of spirituality and advertising. It first discusses --the Spirituality in Advertising Framework (SAF) -- used as a platform for research of spirituality and advertising. Next, it explains how the SAF is used to study the spiritual message in advertisin...

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Bibliographic Details
Main Author: Marmor-Lavie, Galit
Format: Others
Language:English
Published: 2011
Subjects:
SAF
Online Access:http://hdl.handle.net/2152/ETD-UT-2010-12-2226