Algorithmic Marketing with Data-Driven Simulations

Marketing researchers and practitioners care about why and how products or services are adopted by consumers. The influential theory of innovation diffusion has been established for decades, but modeling and simulating the diffusion process remains notoriously challenging. Lately, agent-based models...

Full description

Bibliographic Details
Main Author: Zhang, Haifeng
Other Authors: Yevgeniy Vorobeychik
Format: Others
Language:en
Published: VANDERBILT 2017
Subjects:
Online Access:http://etd.library.vanderbilt.edu/available/etd-06202017-101817/