Female consumers' awareness of and preference for brand name apparel
This study investigated female consumers’ awareness of and preference for brand name apparel, sought to determine the relationship between these variables and the purchase of brand name apparel, and attempted to determine the sample’s perceptions of branded apparel. The respondents’ brand name appar...
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| Format: | Others |
| Language: | en |
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Virginia Polytechnic Institute and State University
2020
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| Online Access: | http://hdl.handle.net/10919/101147 |