Female consumers' awareness of and preference for brand name apparel

This study investigated female consumers’ awareness of and preference for brand name apparel, sought to determine the relationship between these variables and the purchase of brand name apparel, and attempted to determine the sample’s perceptions of branded apparel. The respondents’ brand name appar...

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Bibliographic Details
Main Author: Scott, Darcea
Other Authors: Clothing and Textiles
Format: Others
Published: Virginia Polytechnic Institute and State University 2020
Online Access:http://hdl.handle.net/10919/101147

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