An Empirical Examination of Boundary Conditions of Relational Exchange

Current marketing channel literature overwhelmingly suggests that entering exchange relationships leads to positive outcomes for the exchange parties. Yet, not all exchanges employ relational exchange. Thus, research appears to lack an understanding of the boundary conditions of successful relationa...

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Bibliographic Details
Main Author: Grzeskowiak, Stephan
Other Authors: Marketing
Format: Others
Published: Virginia Tech 2014
Subjects:
Online Access:http://hdl.handle.net/10919/26935
http://scholar.lib.vt.edu/theses/available/etd-04172006-172726/

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