Apparel Buying Behaviors of Black Males and White Males When Purchasing Men's Business Suits
More information is needed to understand the Black male consumer. Although expanding in the past five years, research about the buying behaviors of consumers has tended to avoid males, particularly Black males. Retailers and marketers should understand the immense diversity among consumers if they a...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/33090 http://scholar.lib.vt.edu/theses/available/etd-052199-161803/ |