Co-Branding as a Market-Driven Strategic Financial Investment Option in the Hospitality Industry
The purpose of this study was to examine the trends in co-branding, especially when one brand is linked with another brand through a business strategy, in order to investigate the factors that lead to co-branding as a strategic investment option in the hospitality industry. Of primary interest was w...
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| Format: | Others |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/37666 http://scholar.lib.vt.edu/theses/available/etd-04272001-131638/ |