Consumer Satisfaction/Dissatisfaction in Apparel Online Shopping at the Product-Receiving Stage: The Effects of Brand Image and Product Performance
Due to the success of apparel online shopping, many researchers in consumer behavior hope to extend the existing consumer behavior theories into the electronic commerce area to assist apparel marketers to develop effective marketing strategies to understand, attract, and maintain their consumers (Go...
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| Format: | Others |
| Language: | en_US |
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Virginia Tech
2017
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| Online Access: | http://hdl.handle.net/10919/76986 http://scholar.lib.vt.edu/theses/available/etd-05072008-202714/ |