Roles of Perceptions of Reference Groups, Clothing Symbolism, and Clothing Involvement in Female Adolescents' Clothing Purchase Intentions and Clothing Behavior

The youth market has been characterized as one of the most coveted market segments because of its spending power and tremendous potential for becoming lifetime customers (Bush, Martin, & Bush, 2004). The product market for adolescents is expected to grow to more than $208 billion by 2011, accord...

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Bibliographic Details
Main Author: Elkins, Anne Fleet Dillard
Other Authors: Apparel, Housing, and Resource Management
Format: Others
Language:en_US
Published: Virginia Tech 2017
Subjects:
Online Access:http://hdl.handle.net/10919/77222
http://scholar.lib.vt.edu/theses/available/etd-09232010-105336/