Retail Lighting and Consumer Product Perception: A Cross-Cultural Study
abstract: The study of lighting design has important implications for consumer behavior and is an important aspect of consideration for the retail industry. In today's global economy consumers can come from a number of cultural backgrounds. It is important to understand various cultures' p...
| Other Authors: | |
|---|---|
| Format: | Dissertation |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2286/R.I.20924 |