The history and advancement of African-Americans in advertising from 1895 to 1995

This study examined the history and advancement of African-Americans in advertising from 1895 to 1995 by analyzing images and portrayals of African-Americans in the print and broadcasting media. In addition, the study traced the growth of the African-American consumer market which was created largel...

Full description

Bibliographic Details
Main Author: Moss, Janice W
Format: Others
Published: DigitalCommons@Robert W. Woodruff Library, Atlanta University Center 1996
Online Access:http://digitalcommons.auctr.edu/dissertations/3667
http://digitalcommons.auctr.edu/cgi/viewcontent.cgi?article=5190&context=dissertations