The marketing of the Islamic banks' services in Jordan
The purpose of this empirical study was to explore the extent to which the marketing concept had been accepted and implemented by the Islamic banks in Jordan. To achieve this, a survey of the Islamic banks' managers and customers was carried out. The survey questioned the managers, at both seni...
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University of Glasgow
1989
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.303056 |