Determinants of the decline of British Leyland : the roles of product quality, advertising and voluntary export restraints (1971-2002)
The thesis contributes to an established, but largely anecdotal, literature examining the rapid decline of the British car industry's remaining mass producing manufacturer, British Leyland (BL), through the rigourous examination of three key issues raised by historians and contemporaries of the...
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London School of Economics and Political Science (University of London)
2005
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.425370 |