Cognitive and affective responses to music in ads and service environments
This thesis examines the impact of music upon a range of dependent variables within advertising and service environment contexts. Chapter 1 introduces key theoretical concepts. Chapters 2 and 3 review previous empirical studies focusing upon cognitive and affective responses to music in advertising...
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University of Leicester
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.444786 |