Towards an understanding of the effectiveness of advertising
The author has been concerned with a study of "The Measurement of Advertising Effectiveness" since 1972. During the course of this study, some 11 reports have been produced. In accordance with Regulation 14.9 of CIT's Regulations governing the submission of material for higher degrees...
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Cranfield University
1976
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.452250 |