Marketing health and nutrition claims : their subjective importance, attitudinal influences and cognitive representation
This thesis analyses the subjective importance, attitudinal influences and cognitive representation of marketing health and nutrition claims. Examining the importance of claims to choices of members of the public revealed that claims were accorded the highest subjective importance, despite low visua...
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Brunel University
1997
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.482095 |