Market segmentation : critique and implications of consumer lifestyle fragmentation
Market segmentation lies at the core of many normative, strategic marketing initiatives, arguably facilitating the identification and satisfaction of an organisation's most profitable customers. Therefore, a central task for managers adopting a market segmentation strategy is to identify custom...
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Manchester Metropolitan University
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.485326 |