Organizational development, continuity and success in UK SME fashion e-retailing : a critical case approach
Retail in general and the fashion sector in particular have been slow to develop online despite the considerable opportunities and efficiencies offered by the marketspace. Sixty percent of established fashion stores are yet to move online (Herrod, 2007b) even though fashion products (clothing, footw...
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Manchester Metropolitan University
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.489885 |