Effective visual merchandising in fashion retailing

This investigation attempts to identify the role of window display in today's arena of fashion retailing and formulate a system of approaches that can be considered useful in designing the image of window display. The literature view provides a review of the aspects of knowledge thought to be r...

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Bibliographic Details
Main Author: Zhu, Li
Other Authors: Cassidy, Tom
Published: University of Leeds 2009
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.507822