The investigation of drivers for cultivating interpersonal relationships with customers
The research aims to investigate why firm’s employees cultivate interpersonal relationships with their customers, and identify the drivers for their relational behaviours. In the preliminary study, two performance-based defence equipment provision contracts were investigated in an attempt to underst...
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University of Exeter
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.522647 |