The desired-perceived identity gap of fast fashion retailers
While the gap between desired identity [how organisations present their identities to the public] and actual identity [how employees perceive organisations' corporate identities] has been explored to a great extent in the corporate identity literature, there is a lack of empirical evidence into...
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Manchester Metropolitan University
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.534240 |