Exporting to Eastern Europe : principles and practice, including a case study of the market for fire fighting equipment
East-West trade has grown rapidly since the sixties, stimulating a parallel expansion in the literature on the subject. An extensive review of this literature shows how: (i) most of the issues involved have at their source the distinctions between East and West in political ideology and/or economic...
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Aston University
1981
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.545262 |