Media endorsements and stock returns : evidence from the announcement of new products
Unlike previous studies that have focused on the valuation effects of corporate announcements, this thesis which is rooted in the interface between marketing and behavioral finance, examines whether investors’ decisions are influenced by the word content of newspaper reports for new product announce...
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Durham University
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.586107 |