Relationships between exporters from Pakistan and importers from the United Kingdom : a dyadic perspective
This research is in reply to requests made by academicians to conduct research on cross-border marketing channels in developing countries (cf Cunningham, 2001). With its grounding in interaction theory and relationship marketing theory, an interpretive approach is taken that looks into the relations...
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University of Warwick
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.589807 |