Country of origin influence on service evaluation : an insight into Chinese students' choice of British higher education

This thesis aims to examine the country of origin effects on service evaluation by investigating Chinese students’ evaluation of British higher education. How Chinese students evaluated Chinese higher education and other international higher education in general was also of interest to the study. Th...

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Bibliographic Details
Main Author: Zhu, L.
Published: University of Salford 2014
Subjects:
658
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.605136