Reading between the aisles : a contextualised study of young fashion consumers' experiences of retail space
Previous research exploring the impact of the retail environment has presented consumers as passive participants who can be managed in the space. Much of this research has focused on measuring consumers’ responses and behaviour using experimental and survey-based approaches, detached from the comple...
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University of Edinburgh
2002
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.662894 |